For us here in the seasonal northern hemisphere, certain foods and drinks appeal more or less at certain times. Salads in summer! Stew in the cold! It’s easy to assume that these preferences are simply “natural” and not question them at all. But some parts of the world sometimes depart or disagree with these “standards” of flavor. For example, a lot of the hot and humid tropics enjoy steamy bowls of soup, even in 100 degree weather. Why is this? And what about seasonality and beer preferences? Do yours change from December to June? Let’s delve a little deeper into what may influence differences in taste throughout the year.
Today I’m discussing techniques for helping customers (or friends) choose beer that they will love and enjoy. This is an underappreciated skill to have as a service professional (or a great skill to have as a colleague). I personally would love to see everyone behind the bar better able to quickly guide someone to the beer or beverage they’ll be excited to drink. It’s not always a simple task, especially at busy establishments or with the type of endless line of impatient drinkers typical of many brewery taproom settings, but it’s a big part of being more outwardly inclusive to everyone with an interest in beer. Because beer is for everyone.*