Category: How To
So, we’ve been over this before: you like beer. Or are well on your way to doing so. While you may be a rare individual who drinks and enjoys anything set in front of you because it’s well, beer, the rest of us typically have preferences and particular tastes. Or, aren’t in college anymore. Truthfully though, everybody does have preferences. Until the current craft beer explosion, people were a bit limited in phrasing, though: there used to be self-proclaimed “dark beer” drinkers, loyalty-brand enthusiasts, maybe foreign style specialists. Now we have so many options it’s often dizzying trying to assess what they all are not to mention considering carefully if you will enjoy drinking them. As a bartender I’m very used to seeing that flattened look of dismay and desire on a customer’s face who is wading through the choices. Variety is what we want, but sometimes it’s overwhelming. A little guidance without judgment is really helpful. Let’s break down some categories and statements I hear from bar-goers and help you (or help you help a friend) find something to love and imbibe.
I’m assuming that if you’re reading this, you probably like beer. You may even have a healthy or perhaps unhealthy obsession with beer. It’s also probably likely that you know someone who doesn’t enjoy beer. I hear it frequently: “Beer is too ________ for me.” I’m not here to proselytize my personal tastes and I don’t recommend you try either, but I’ve boiled down a few healthy ways to encourage a reluctant beer taster or introduce a newbie to craft beer. Many of us spent our first few imbibing years consuming macro beer or low-quality liquors, so it’s no wonder advancing beyond is often a challenge. It doesn’t have to be that way, especially with all the craft options available today and more understanding about taste.